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B2B ads strategies for SaaS and Tech

Driving growth for tech companies through performance marketing.

I build multi-channel campaigns that bring better leads, bigger pipelines, and higher conversions. 

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Trusted by leading Tech companies

Delivering results-driven digital advertising for ambitious businesses across Europe and US.

Expert B2B Paid Media Solutions for SaaS and Tech

Strategy & Campaigns Management

Expert paid media campaigns tailored to your target audience. From Google Ads to LinkedIn and Meta, I craft strategies that align with your business goals, ensuring budget optimization and maximum ROAS.

Custom Analytics & Reporting

Gain full visibility into your advertising performance with custom analytics dashboards and reporting. Every insight is tailored to give you clear and actionable data. Empowering you to make informed decisions and scale with confidence.

Continuous Optimisation

Performance optimisation is at the heart of every campaign. I monitor, test, and refine your ads to improve conversion rates, lower costs, and maximise conversions. Keeping your business ahead in a competitive digital landscape.

Essential

Ideal for early-stage SaaS and Tech businesses looking to establish a digital presence and start generating leads. This plan offers essential paid media management tailored to your initial growth needs.

€700/month

What's Included:

  • Account audit (or set up) & Campaigns Strategy Plan
  • Up to €5,000/month ad spend management
  • Up to 2 Channels (Google Ads and LinkedIn Ads)
  • Monthly performance reporting

Growth

Perfect for growing companies aiming to scale lead generation and optimise campaigns across multiple channels. This plan provides advanced management and ongoing strategy refinement.

€1000/month

What's Included:

  • Account Audit & Campaigns Strategy Plan
  • Up to €30,000/month ad spend management
  • Up to 3 channels (Google Ads, LinkedIn, Meta)
  • Weekly reporting & performance calls
  • Landing pages briefings

Hourly

This plan is design for b2b agencies and/or tech established groups looking for a contractor base set up. It focus services 100% on campaigns builds, optimizations and reporting.

€30/hour

What's Included:

  • Min of 10 hours/week
  • Unlimited ad spend management
  • Campaigns set up across multiple paid channels
meintro

8+ Years in Paid Advertising

Working from Portugal with clients across the EU and US, I help B2B teams scale their lead generation, enhance brand presence, and accelerate growth.

My experience in multi-channel advertising ensures flexible, transparent, and cost-efficient freelance support to ambitious tech companies that want results.

Testimonials

What can you expect working with me?

Vayda Okpa, Head of Marketing

"Having Carlos on our team at Eleos was a pleasure. As a skilled Performance Marketing Manager, he brought expertise across Google Ads, LinkedIn Ads, Meta Ads, and affiliates. His data-driven mindset, strategic thinking, and exceptional organization made him an invaluable team player"

Vasco Albuquerque, SEO Manager

"Working with Carlos was a pleasure. His professionalism, hard work, and deep understanding of the performance landscape make him an outstanding asset to any team.
I highly recommend him."

Daniel Mo, Marketing Manager

"Collaborating with Carlos on a major PPC account was a pleasure. His agility and resilience drove the best-ever performance in lead volume and cost per lead, even under demanding conditions. I highly recommend him for PPC projects of any scale."

Andreia Cunha, PPC Professional

"Working with Carlos was a privilege. His unique analytical and strategic skills, result-oriented mindset, and meticulous approach ensure he delivers all projects with outstanding quality, making him an exceptional professional and asset to any team."

Ready to accelerate your SaaS or Tech growth?

Use the form below and book your 30-min intro with me.

Let's Meet!