Strategy & Campaigns Management
Expert paid media campaigns tailored to your target audience. From Google Ads to LinkedIn and Meta, I craft strategies that align with your business goals, ensuring budget optimization and maximum ROAS.
B2B ads strategies for SaaS and Tech
Driving scalable growth for B2B tech companies with Google Ads and LinkedIn Ads.
I help SaaS and Tech brands generate higher-quality leads and stronger pipelines through structured, data-driven, and multi-channel paid media strategies — from demand capture on Google to demand creation on LinkedIn.
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Trusted by leading Tech companies
Delivering results-driven digital advertising for ambitious businesses across Europe and US.
Expert B2B Paid Media solutions for SaaS and Tech
Custom Analytics & Reporting
Gain full visibility into your advertising performance with custom analytics dashboards and reporting. Every insight is tailored to give you clear and actionable data. Empowering you to make informed decisions and scale with confidence.
Continuous Optimisation
Performance optimisation is at the heart of every campaign. I monitor, test, and refine your ads to improve conversion rates, lower costs, and maximise conversions. Keeping your business ahead in a competitive digital landscape.
Essential
Ideal for early-stage SaaS and Tech businesses looking to establish a digital presence and start generating leads. This plan offers essential paid media management tailored to your initial growth needs.
€700/month
What's Included:
- Account audit (or set up) & Campaigns Strategy Plan
- Up to €5,000/month ad spend management
- Up to 2 Channels (Google Ads and LinkedIn Ads)
- Monthly performance reporting
Growth
Perfect for growing companies aiming to scale lead generation and optimise campaigns across multiple channels. This plan provides advanced management and ongoing strategy refinement.
€1000/month
What's Included:
- Account Audit & Campaigns Strategy Plan
- Up to €30,000/month ad spend management
- Up to 3 channels (Google Ads, LinkedIn, Meta)
- Weekly reporting & performance calls
- Landing pages briefings
Hourly
This plan is design for established marketing teams and/or b2b agencies looking for a contractor base set up. It focus services 100% on campaigns builds, optimizations and reporting.
€30/hour
What's Included:
- Min of 10 hours/week
- Unlimited ad spend management
- Campaigns set up across multiple paid channels
About me
Working from Portugal with clients across the EU, UK and US, I help B2B teams scale their lead generation, enhance brand presence, and accelerate growth.
My experience in multi-channel advertising ensures flexible, transparent, and cost-efficient freelance support to ambitious tech companies that want results.
My expertise in numbers
8+
Years in paid media
5
Ads channels full proficiency
15+
B2B paid media projects assisted
More testimonials
What can you expect working with me?
Vayda Okpa, Head of Marketing
"Having Carlos on our team at Eleos was a pleasure. As a skilled Performance Marketing Manager, he brought expertise across Google Ads, LinkedIn Ads, Meta Ads, and affiliates. His data-driven mindset, strategic thinking, and exceptional organization made him an invaluable team player"
Vasco Albuquerque, SEO Manager
"Working with Carlos was a pleasure. His professionalism, hard work, and deep understanding of the performance landscape make him an outstanding asset to any team.
I highly recommend him."
Daniel Mo, Marketing Manager
"Collaborating with Carlos on a major PPC account was a pleasure. His agility and resilience drove the best-ever performance in lead volume and cost per lead, even under demanding conditions. I highly recommend him for PPC projects of any scale."
Andreia Cunha, PPC Professional
"Working with Carlos was a privilege. His unique analytical and strategic skills, result-oriented mindset, and meticulous approach ensure he delivers all projects with outstanding quality, making him an exceptional professional and asset to any team."
Ready to accelerate your SaaS or Tech growth?
Use the calendar below and book your 30-min intro with me.
Frequently asked questions
1. Who do you typically work with?
I work mostly with B2B SaaS companies, from startups to established international Tech groups. Most clients sell to other businesses and have longer, multi-touch sales cycles.
2. Which ad platforms do you specialise in?
I specialise mostly in Google Ads and LinkedIn Ads. These platforms allow me to combine demand capture (high intent) with demand generation for sustainable pipeline growth. I do have expertise in other channels though.
3. Is there a minimum paid media budget required to work together?
I typically work with companies investing at least €3,000 per month in ad spend to ensure enough data and impact. This helps campaigns perform, learn, and scale more efficiently.
4. How long does it take to see results?
Initial performance signals usually appear within the first 30 days. Meaningful pipeline impact typically starts over 2–3 months period when clean data, optimisations, and continuous alignment are achieved.
5. Do you work with in-house teams or replace them?
I usually work as an extension of in-house marketing teams. Collaborating closely with stakeholders to align strategy, execution, and reporting. But i can create a full paid media strategy from scratch as well.
6. How do you measure success?
I build Looker Studio reports to focus on lead quality, conversion rates, and pipeline impact aligned with your business goals. Your existing martech tools are important though.